Patrick Ruffini, a political analyst involved in both the McDonnell and Brown campaigns, posted
a blog entry on Engage a few days ago regarding the runaway success of Scott Brown's online fundraising. The Brown campaign in Massachusetts is something that's going to be studied for years not only due to what it meant for the Obama agenda but also how it operated in almost complete stealth.
While most of us thought it was a Quixotic campaign charging at Democratic windmills with no support from the national GOP, it turns out the campaign was just about the opposite. We already now know that the NRSC quietly pumped money into the campaign while allowing the public to think the national party had no interest in Brown's chances. We now know that Mitt Romney gave tremendous support to the campaign, staffing it and giving it access to his donor lists. Ruffini's blog gives us even more insight into the Brown campaign:
The campaign had set a goal of raising $500,000 online that day [Ed. note: This is the much-publicized money bomb] — which would have been its best day to date, but not by a whole lot. Though I have long preached that transparency in online fundraising is good, I had wondered whether exposing the campaign’s largesse, at this level, might depress future giving. It was a fleeting worry, because not only did the campaign raise $1.3 million that day, later news reports of $1 million per day actually understated the case. The moneybomb day was actually the weakest day that week.
While we were all patting ourselves on the back for the $1.3 million number on the day of the money bomb, the internal campaign knew it was just busy as usual. This has to be my favorite part of Ruffini's entire entry though:
Last-minute contributions are normally on the decline 4 days out, as people turn their attention to GOTV, but the announcement that President Obama was coming in on Sunday for a rally caused yet another boom in donations. How much was Obama’s visit worth to Brown? My conservative estimate was $900,000 on that one day alone.
That's just his conservative estimate so in all likelihood, Barack Obama's stop in Massachusetts for Martha Coakley wound up bringing in over $1 million for Scott Brown. If that's how this dynamic is going to work, let's keep encouraging Obama to stump for our opponents.
As has been said before, Scott Brown's campaign is going to be a model for this fall's Republicans. I also wouldn't be surprised to see Patrick Ruffini's name pop up with increasing frequency too.